Introduction to Brand and Technical Advantages
KYOCERA AVX, full name KYOCERA AVX Components Corporation, is an electronic component company under the Japanese Kyocera group, unified under a single brand in 2021. It has a wide network with over 15 countries and more than 30 research and manufacturing bases globally. In the connector field, KYOCERA AVX provides high-performance connector solutions covering multiple industries such as automation, automotive, medical, industrial, IoT, and consumer electronics, with strong custom design and global delivery capabilities.
For example, its 9155-020 series 1.27mm female-to-female board battery connector features gold-plated BeCu contact points, capable of withstanding up to 15,000 mating cycles and up to 3A current, suitable for applications such as handheld devices, medical equipment, etc. The 6791-000 series RF coaxial IDC connector, on the other hand, boasts a radio frequency performance of up to 6 GHz, features a compact structure and is easy to automate assembly, widely used in applications such as car antennas.
Section 2: Analysis of the Quality and Price Range of Domestic ConnectorsQuality standards
Domestic substitute products must meet the specifications of KYOCERA AVX, especially not compromising on connection reliability (such as insertion and extraction life), electrical performance (such as current and radio frequency range), and industrial standards (such as UL94 V-0, RoHS).
Technical advantages include vibration resistance, high temperature resistance, and automatic assembly compatibility, and domestic products must have the corresponding performance to compete.
Price Range Reference
●Taking the 9288-000 series as an example, KYOCERA AVX plug/socket connectors are priced at approximately USD 2.1–2.6 (about ¥15–20) on some procurement platforms, and the price is about USD 1.5 (about ¥11) when purchased in large quantities.
●Therefore, the reasonable pricing range for domestic substitute products may be within the single unit price of ¥5-12, depending on product performance, certification, assembly method, and procurement volume. If it can maintain the same level of performance as KYOCERA AVX but at a 20-40% lower price, it will have a significant advantage.
Market positioning suggestions
High-end medical, automotive, and industrial fields emphasize quality and stability. If domestic products can ensure quality, the price can be slightly higher but must be within a reasonable premium, making the customers feel "high quality and high value."
For general consumer electronics or IoT products, cost sensitivity is high, so it should prioritize low-cost strategies to win the market, ensuring competitiveness in the ¥5-8 range.
KYOCERA AVX, as a globally leading connector brand, demonstrates excellent performance and reliability in various fields. For domestic connectors to achieve effective substitution, they must find a balance between quality benchmarking and price competition. In the high reliability market, domestic products should aim for "equal to KYOCERA AVX in quality but with a better price"; in cost-sensitive markets, they should focus on "performance qualified and price-friendly" to win customer trust and market share.
If you are interested in the domestic substitute products for this brand connector or have procurement needs, or if you have production or sales channels for the domestic substitutes of this brand connector and wish to engage in in-depth cooperation or communication, please contact via the following contact information:
Manager Zhang (18665383950, WeChat number same)Contact us, we look forward to working together with more industry partners.
