JAE (Japan Aviation Electronics) is a Japanese company specializing in the research and development and manufacturing of high-quality connectors. Since its establishment in 1953, it has developed into a globally renowned premium connector brand. Its products cover a wide range of fields including high-speed LVDS, HDMI, PCIe, automotive, board-to-board, and miniature coaxial, and are widely used in industries such as computers, communications, automotive, and aerospace.
Data shows that the Chinese connector market heavily relies on imports. As a major exporter of connectors, Japan accounts for about 35% of China's import share. Under this market structure, although the potential for domestic substitution is huge, it also faces considerable risks.
An analysis of the main risks associated with the domestic substitution of importsThe gap between quality and reliability is significant.
JAE products have undergone rigorous verification in high-vibration, high-temperature and humid environments, including corrosion tests and contact retention tests, and have high reliability. Domestic products need to improve materials, technology, and testing systems, otherwise it will be difficult to win customer trust.
Insufficient certification and compliance
JAE's multiple factories have obtained the IATF 16949 automotive quality management system certification, which lights the green light for its products in high-demand markets such as automotive electronics. The absence of such certification for domestic substitution will affect the entry threshold.
Lack of design technology and stability
JAE's MX81 series compact connectors, MX77 series BMS connectors and other products reflect its mature design in contact stability, anti-misinsertion, and high-temperature resistance. Domestic products still have gaps in structural design and high reliability.
Insufficient supply chain and brand trustworthiness
Customers have a strong reliance on the stability of product source and brand endorsement. The long-term reputation and project support experience accumulated by imported brands such as JAE are advantages that domestic connectors are difficult to replace in the short term.
Strategy for dealing with domestic substitutionEstablish a sound quality testing system
In accordance with JAE's test process, set up test links such as corrosion, contact retention, environmental reliability, and electrical performance, and improve quality and credibility through IATF 16949 or ISO 9001 certification.
2. Optimization and Modular Design
Draw on the structural advantages of JAE, such as the compact design of MX81 and the automatic insertion feedback structure, to enhance the miniaturization, automatic assembly compatibility, and user experience of the product.
Strengthen research and development of materials and technology
Improve the quality of contact materials, electroplating stability, and vibration and temperature resistance performance, ensuring that the connector performs excellently under harsh conditions and is closer to the quality standards of imported brands.
Build a credible supply chain and service guarantee
Provide technical support, quality traceability, fast delivery and visualized processes, so that customers can feel the guarantee ability and considerate service of domestic substitution.
5. Building Brand Trust and Application Cases
Demonstrate the performance of domestic connectors through successful cases (such as the connector replacement in BMS system applications) to enhance market recognition.
Domestic connector replacements for imported brands like JAE face challenges such as quality, certification, technical design, and brand trust, but they have the potential to achieve replacement and market competitiveness through the establishment of standardized testing systems, precise design process optimization, enhancing material performance, building reliable services and supply chains, and accumulating application cases. Only by focusing on quality and system capability improvement can the risk of replacement be truly reduced and promote the entry of domestic connectors into the high-end market.
If you are interested in domestic alternatives to JAE brand connector products, or have procurement needs, or have production or sales channels for such products and wish to engage in in-depth cooperation or communication, please contact us through the following contact information:
Manager Zhang (18665383950, WeChat number same)We look forward to working together with more industry partners.
